Why should a US start-up trademark its company name?

The advice among the startup community is to trademark at least your name and logo in order to prevent others from ripping off your company. A registered trademark will do this in two ways. First, your trademark will appear when other entrepreneurs conduct a trademark search United States Patent and Trademark Office before using your clever name. (Side note – you should conduct this search yourself if you haven’t already!) Second, if registering for a trademark fails to deter imitators then you at least have a sound legal argument in court.

We regularly help foreign businesses obtain trademark protection in the U.S. here at LawTrades. If you’d like the receive a free consultation or price quote for your specific trademark filings and get this work done by vetted on-demand attorneys then visit us.