When Applying for a Trademark, Should a Single Application Be Submitted for a Graphic Containing a Company Name?

lawtrades trademark graphic

Applying for trademark protection can be a tricky business. The process is detailed, time-intensive and all nuances of the process are strictly reviewed. As a result, it can be helpful to seek the counsel of an experienced intellectual property attorney when attempting to protect your business’s creative work. This connection may be especially helpful when your business is seeking to protect a more complicated design, like a graphic containing a company name.

Trademark protections specifically extend to logos and brand names that help to distinguish one company and its products from its competitors and their products. Symbols, words, phases and designs may all become legally protected when trademark application efforts are approved by the U.S. Patent and Trademark Office.


Considering Multiple Design Elements

It is possible to trademark a brand and/or company name and to trademark logos, designs, words and phrases associated with that company and its brand. In general, it is best to ensure that each unique creative piece of an ad-worthy puzzle is protected separately. For example, the widely used logo for the “Target” brand features both the company’s name in a specific color and font and a particularly designed red bullseye set above the text. Target has trademarked both its company name and the associated bullseye. For added protection, it may also have trademarked the wider logo as a whole. But the most important protections are associated with ensuring that a company and/or brand name is protected via a separate application.

With that said, if your company and/or brand name featured within a specific logo or graphic has already been trademarked, you do not need to trademark that name again when protecting the wider logo and/or graphic. Only the new design element (with or without the associated name attached) needs new trademark protection if the company name and/or brand is already legally secure. To use the Target example again, consider that the company name was protected at the time that the bullseye graphic and wider logo were designed. When submitting a trademark application for the graphic (and potentially a separate application for the logo as a broader whole) the Target corporation did not have to safeguard its name once again.


Intellectual Property Assistance Is Available

Don’t leave your creative work and inventions unprotected. If you are interested in securing trademark protection for a logo, graphic or other eligible design element, please consider contacting LawTrades today. We are passionate about protecting the creative work associated with the process of doing business and we have extensive experience helping companies of all sizes do just that.