• August 2019
    M T W T F S S
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Must-Have Tools for Small Business Success

The rapid proliferation of online, open-source, and/or cloud-based resources have taken the world by storm. On the one hand, this makes small business success much more attainable: you no longer need to have deep pockets and a large workforce to benefit from the newest that technology has to offer. On the other hand, the sheer volume of options can be daunting. There are so many tools and resources out there. Not all of them are, in fact, always helpful. Moreover: it is expensive to adopt new systems into your business. You have to know that it will be worth it.

And this is where we come in. At LawTrades, we care about small business success. We’ve scoured the internet for the best tools and resources out there, and we are happy to share our list:

General Business Tools

1. Website Tools

There are a few easy, seamless ways to get your small business’s website redesigned and ready for the future. Some of these tools include Squarespace and WordPress. We particularly like Strikingly because of their focus on optimization for mobile devices. The future of the internet is on our phones, after all.

All of these resources offer free options, and for relatively small price tags, you can customize your website even more.

2. Branding and Logo Tools

We’ve found branding and logo tools to suit any small business owner’s budget. If you are looking for a comprehensive brand design by a professional, you can get access to competitive prices and expert services at sites such as 99designs.

If you have no money to spend on this at the moment, there are a number of free logo design options available as well, for example Hipsterlogogenerator and logaster.

Marketing Tools

3. Conversion Management

When it comes to getting those clicks where it matters, it is about more than just the content you put out there. With Unbounce, users get to build marketing-campaign landing pages, website popups and sticky bars. The tool helps you to convert more of your website traffic – getting more bang for your buck.

4. SEO Tools

If you are looking for free, easily accessible keyword suggestions, pay a visit to ubersuggest. A more comprehensive tool that offers everything you need for your SEO strategy is Yoast SEO – ideal if you use wordpress.

5. Email Marketing Tools

There are various online resources that allows you to send large amounts of emails to customers or subscribers. Mailchimp allows you to send up to 12,000 emails to 2,000 subscribers for free. Don’t have a substantial subscriber-list? Some small business owners make use of tools such as hellobar to gain more email subscribers.

Human Resources Tools

6. Employee Rewards Program

We love Bonusly. The site allows for engaging and personalized reward programs for employees. This is not only great for incentivising employees and moving rewards programs into the 21st century. It also allows employees to engage with each other, and therefore makes recognition more impactful.

7. Tools to Organize and Collaborate

For any small business owner looking to get more visibility over business processes, there is a simple answer these days: project management software. Many of them are free. These tools allow you to define, track, and communicate seamlessly throughout your organization about all your projects and activities. Many of them integrate with email as well. Check out, for example, Trello, Monday, and Asana.

Two Other [niche] Tools We Love

These might not be necessary in every small business. But if you have been struggling to transfer large files, or if you are engaging in a lot of social media marketing, you are in luck.

WeTransfer allows you to transfer up to 2GB to anyone, for free. And Hootsuite allows you to manage all your social media profiles and posts from one dashboard.

And Finally, For All Things Legal, There’s LawTrades

Make legal your competitive advantage. At LawTrades, our tech-enabled lawyers provide you with legal services online, at prices that suit your pocket. Whether you need help incorporating your business, drafting contracts, protecting your intellectual property, or anything else: our experts are here with all the legal answers you need. Legal advice at your fingertips. Now that’s something new.