Which class of trademark should we register for ecommerce company name?

The United States Patent and Trademark Office(USPTO) classifies trademarks based on distinguishing factors.

As it stands, there are 45 trademark classes (34 for goods and 11 for services) 

Trademark classes help with:

  1. Offers appropriate guidelines for registering a trademark within said class.
  2. Helps better identify trademark infringements.

The reason you want to file in the appropriate class is because the trademark registration will only protect your trademark in the specific class that you choose. Keep in mind, you can file under more than one class, but those will come with additional fees.

A good place to start would be Class 35: Advertising and Business. However, depending on the goods you are selling and other factors of your business, it is likely you will need to file under more than one class.

To understand your best options, you should consult a trademark attorney. LawTrades would be happy to assist you with this. Our marketplace of freelance attorneys is dedicated to providing faster, more affordable legal services. Check out our website and get in touch if we can help!