• October 2018
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How critical is it to trademark a startup’s company name and domain?

It’s pretty critical as trademarking your startup’s name can prevent others from ripping off your company by stealing its brand and reputation. A registered trademark will do this in two ways. First, your trademark will appear when other entrepreneurs conduct a trademark search before using your clever name. (Side note – you should conduct this search yourself if you haven’t already!) Second, if registering for a trademark fails to deter imitators then you at least have a sound legal argument in court.

I suggest hiring an attorney to handle your intellectual property (IP) stuff. They’ll be able to not only walk you through the trademark process but also provide you with maximum protection of your trademark rights. A lawyer will help you with things like responding to refusals from the USPTO, classifying your goods or services, or even helping you understand the scope of your trademark rights.

If you want to speak with an experienced IP lawyer, you should check out LawTrades. Our site is designed to help startups find the best legal representation at the lowest price and in the most convenient ways.

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