My answer to How necessary are trademarks for an apparel startup?
Answer by Raad Ahmed:
The advantage of having a trademark is that it means that you have exclusive rights to the registered use of the trademark. Additionally, it means that you can allow others to use the trademark if they make payment to you. This is incredibly beneficial for a business—especially one such as yours.
You mention that you are concerned about the process and cost of hiring an attorney. I wouldn’t let that be the only thing that makes you avoid following through with obtaining a trademark.
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