When it comes to legal, the least expensive option is typically a red flag. Protecting your trademark is crucial to your business. Not only is it a valuable property asset, but it’s also your brand and your reputation. Because registering for a trademark can get pretty technical, it’s easy to make a mistake when DIY, so I would caution against those options. Small mistakes – especially with filing trademarks and patents – often result in big consequences.
Without criticizing LegalZoom or any similar service, I would advise you to take a look at the disclaimers on the DIY sites since there are some pretty significant caveat emptors that will quickly reveal their limitations. What you need to know is that the risk of using DIY legal form is that they’re standardized, while each company’s circumstances are like a unique set of fingerprints. Also – the work isn’t completed by an attorney when, ideally, it should be.
If you need fast, affordable help in filing your trademark, check outwhere you can connect with vetted attorneys who offer high quality services on par with prestigious law firms. Our rates are even competitive with LZ and the like. We offer free consultations & no obligation price quotes. Hope this helps.