In general, yes it is legal to purchase a product and sell it at a marked-up price on your eCommerce site. This does not mean, however, that there are no other legal issues to consider when operating an eCommerce site. For example, if you haven’t already, you should incorporate your business. It is smart to engage a lawyer to do this for you because he or she will be able to advise you on best corporate entity for your specific business.
A lawyer will also know what regulations (federal, state and local) are applicable to your eCommerce site and make sure your are compliant. For example, being compliant with privacy regulations is particularly important for running an online business. If you sell products in multiple states or countries, you may also be subject to different taxation laws. In addition to offering regulatory guidance, a lawyer can draft any form legal agreements that you will use in your day-to-day transactions such as contracts with product manufacturers. A lawyer will also be able to help protect some of the intellectual property associated with your eCommerce site such as anyyou may use.
At, we have lawyers available who specialize in helping eCommerce companies with all of their legal needs. Visit our site today for a free 20 minute consultation & price quote.