Paul brings up a good point – is an LLC in New York even the right move for you? The publication requirement in New York for LLCs is an added expense and annoyance for new companies. The requirement is explained on the NYS Dep’t of State website:
“Publication must be done once a week for six successive weeks in two newspapers in the county in which the office of the limited liability entity is located. One newspaper must be ‘printed daily’ and the other ‘printed weekly.’ The newspapers must be designated by the county clerk.”
This can be a costly expense. The website you mention in question advertises a technique that some LLCs have used over the years – pick a county in NY that is cheap to publish in and then transfer your registered address following completion of the requirement. It’s worth noting that this maneuver is pretty sketchy, as some lawyers refuse to even employ this method as it borders the line of impropriety.
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