No. I actually think your job gets more important as the company scales.
If you approach it the right way, you should be able to work in harmony with your technical team and add more value to your product than anyone else.
If you can’t contribute to your codebase, here’s some things to do:
This is one of the most crucial skills that every startup needs and the responsibility usually falls on the non-technical co founder.
Raising money? You need to stand out from the hundreds of pitch decks investors see every week and make the argument that you’re the right bet to make.
Need users? Talk to your customers every chance you get and understand their likes/dislikes/fears/hobbies, everything.
Need the best employees? Go to meetups and connect with talented people. Learn about what keeps them up at night and show them why your company is what they’re looking for.
Need a partnership with a bigger company? Need to manage better?
The list goes on and the demand for selling doesn’t decrease as you grow.
Do everything else
Learn to wear every single hat.
Build that spreadsheet to show how you’ll reach your Series A milestones.
Take screenshots of the new version of your app and update your investor deck.
Plan a team dinner and shoot out invites.
The list goes on, but that’s all your job. You have to do everything you can to make your teams life easier. Otherwise, it falls apart.
Theres always more to learn
I’ve been a non-technical founder for a few years now and I’m still learning new lessons every day.
If you’re non-technical, I hope this is a good starting point. If you are technical, I hope you understand the perspective on the non-tech people you work with and see how you can help them.
But whatever you do, don’t ever think you job is or will ever be irrelevant. Learn the skills and execute.