Does one need to trademark a company’s logo and name?

When you register a trademark, the main purpose is to prevent people from stealing your name/logo, and provide you with a legal recourse against them if they do.

While neither is required, it’s highly advised to do so with the assistance of an intellectual property attorney since the filing process with the USPTO can be a little complex.

Keep in mind that your logo and your company name require two separate filings with the trademarks office. The name protects just the name itself and separate from any font, colors, shapes, styling etc… When you register a logo, it provides protections over the exact shape, style, and orientation in that logo.

Just something to keep in mind when moving forward with it.

If you’d like to be connected with an on-demand trademark attorney or get a free price quote and understand the process better, feel free to check out LawTrades.

Feel free to message me directly if you have any other questions.

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