Should I register a trademark before launching the game?

You should. Trademark ownership will provide your fledging firm with several benefits. With certain exceptions, you will have exclusive rights to use your trademark in connection with your business product. This privilege will permit you to protect your customer base and intellectual property, cultivate consumer loyalty, and reap marketing efficiencies from brand recognition by helping consumers distinguish your product’s price, quality, and status from other brands.

Moreover, trademarks never expire, secure your brand on social media, and are relatively inexpensive to procure from the U.S. Patent & Trademark Office ($225-$325). While it is true that you do not need to register your trademark to sue others for violating it, registration provides instant proof that your mark is legally protected. If you chose not to register, however, include a TM sign next to your product name – this will signify your intent to claim a mark and put others on notice that they are not permitted to copy your trademark.

Need assistance registering your trademark? LawTrades has amazing business lawyers across the country who can help get your business off the ground. We offer free initial consultations, transparent flat-fee pricing, and start-to-finish project management. Feel free to message me with any questions!