You don’t have to have a trademark to move forward with your operation. Whether or not you choose to do it before you launch your app isn’t as important as if you decide to ever file for a trademark in the future. The process may seem tedious and incredibly daunting, but there are benefits to having a trademark in place.
- Grants you the right to use the trademark symbol (this can prove innovation, ownership, and look more professional)
- It allows you the right to file an infringement lawsuit
- It can act as a bar for registration for logos that look incredibly similar to yours
- It could serve as a basis for the international trademark application if you decide to do that later
So, while the simple answer is that a trademark is not required, it can definitely save you problems in the future and got one step further in protecting your product.
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