It certainly can be a proper way, but is it the most effective way? No – hiring an attorney is.
Not only is a trademark a valuable property asset, it’s also a company’s brand and reputation. In other words, it’s really important! Because filing trademarks can be highly technical, it’s easy to make a mistake when you use a DIY or mass production site so I would caution against those options. Small mistakes – especially with filing trademarks and patents – often result in big consequences.
Without criticizing LegalZoom or any similar service, I would advise you to take a look at the disclaimers on the DIY sites because there are some terms that will quickly reveal the sites’ limitations. What you need to know is that the risk of using DIY legal form is that they’re standardized, while each company’s circumstances are unique. Similarly, be wary of Trademarkia as well. Although it is different from a DIY site, it still provides standardized pricing for its trademarks. Such a fact makes it seem that it treats all of its clients and filings the same.
You won’t have to deal with your trademark being just another number at, a legal platform unlike all the others. Our site makes it easy for you to connect with vetted attorneys who offer high quality services on par with prestigious law firms, but for a much lower price. Feel free to message me if you have any other questions!