![](https://cdn.prod.website-files.com/631f580e90ab7ce4222467bf/65553d2aaac1f29b1b626b7a_58198f57-e8b1-4875-8354-4a0750bdcdfd_1024x1024.webp)
X/Twitter has some explaining to do regarding some of it’s allegedly unmarked ads. Earlier this week, Check My Ads, a non-profit advertisements watchdog filed a formal complaint against X/Twitter with the FTC. Check My Ads alleges the following:
- X/Twitter misrepresents the methods employed to target users or facilitate third-party ad targeting;
- X/Twitter misrepresents the disclosure and labeling methods to advertisers;
- X/Twitter explains its user targeting practices via hyperlinks that are frequently broken.
Check My Ads is asking for the following relief:
- Get X to create a public database detailing all advertising on the platform.
- Get X to clearly label all ads.
- Fine the company for violating a 2022 order that prohibits X from misrepresenting its ad practices.
- Require X to give up its ill-gotten advertising gains.
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This complaint follows similar allegations in September by Check My Ads founder Co-Founder Nandini Jammi:
![](https://cdn.prod.website-files.com/631f580e90ab7ce4222467bf/65553e0420ef0b32a7f8aea9_Image%2011-15-23%20at%204.52%20PM.jpeg)
Check My Ads isn’t the only group that has noted seeing these unmarked ads. TechCrunch, for example, recently explained that it saw this in their timeline:
![](https://cdn.prod.website-files.com/631f580e90ab7ce4222467bf/65553e209aeedd648d41eb8b_Image%2011-15-23%20at%203.49%20PM.jpeg)
So what do they want?
Check My Ads is seeking the following from the FTC:
- Get X to create a public database detailing all advertising on the platform.
- Get X to clearly label all ads.
- Fine the company for violating a 2022 order that prohibits X from misrepresenting its ad practices.
- Require X to give up its ill-gotten advertising gains.
- Provide any other relief the Commission thinks is appropriate.
The Verdict:
The FTC has really been cracking down on advertisement disclosures as of recent. We fully expect them to take this one seriously.