Learn/GTM Conference ROI Blueprint

Go-to-Market Conference ROI Blueprint

Conferences can be costly, but with the right approach, they’re a powerful growth engine. Our playbook breaks down all your costs and potential returns—from leads to partnerships—so you’re always sure your event investment pays off.

What's Included

This blueprint will help you estimate costs, leads, and deal values, and includes tips on brand awareness, networking, and an easy-to-use formula to measure your conference ROI.

Comprehensive Cost Breakdown

Understand all the investments involved—from registration and travel to marketing materials and staff time—so you can budget confidently.

Tangible Benefits Analysis

Discover how to estimate qualified leads, meetings, potential deal values, and partnership opportunities to reveal the true payoff.

Qualitative Value Insights

Capture brand exposure, networking, market intelligence, learning, and speaking opportunities that fuel long-term growth.

ROI Calculation Formula

Use our easy-to-follow formula with real-world examples to calculate your conference ROI and make smarter go/no-go decisions.