Learn/Roadmap for GTM
Roadmap for GTM
Whether you're preparing to enter a new market or refining your growth engine, this Go-to-Market (GTM) playbook offers a practical, end-to-end framework to align teams, sharpen your value proposition, and win high-intent customers.
What's Included
This guide unpacks a full go-to-market motion—from defining your ICP to scaling through partnerships, product-led experiences, and customer advocacy. Legal, marketing, product, and sales teams can all use this roadmap to launch with focus, clarity, and results.
Define the Target Market and ICP
Segment your market, validate high-fit personas, and prioritize accounts that convert.
Craft Positioning and Value Proposition
Develop compelling messaging that differentiates you from competitors and resonates across personas.
Map the Competitive Landscape
Benchmark competitors and build sales battlecards to win deals across technical and commercial fronts.
Multi-Channel Approach
Combine inbound, outbound, partner channels, product-led motion, and customer success to win and retain users.
Sales Enablement & Customer Onboarding
From pitch decks to pilots, build a buyer journey that converts and retains.
